Posts Tagged ‘branding’

Google’s Brand is Its Biggest Challenge

This item was filled under [ brands ]

I recently read a post on the SmoothSpan Blog “It’s Tough to Be a Big Company…” discussing Google’s innovation, or lack thereof. The post refers to “big ideas” , “disruptive” innovations and suggests that Google seems to have lost its way in both respects. The post encapsulates fairly well the challenge that Google, Microsoft, HP, [...]

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